In Bengaluru, a city at the forefront of India's tech revolution, Fast-Moving Consumer Goods (FMCG) brands are increasingly relying on data analysts to drive...

Ticketing systems play a key role in the sports and entertainment industry. But there is more to ticketing than issuing documents allowing entrance to an event. In the digital age, when all sorts of data are integrated for sales and tracking purposes, electronic ticketing systems have become critical components in sports and entertainment marketing. The modern ticketing system is a digital platform designed to manage the sale, distribution, and tracking of tickets related to sporting and entertainment events. According to KORE, top-of-the-line platforms boast advanced features designed to improve operational efficiency and enhance the fan experience. A Modern Platform's Best Features Ticketing systems matter in sports and entertainment marketing because they directly impact on how fans engage with...