Ticketing systems play a key role in the sports and entertainment industry. But there is more to ticketing than issuing documents allowing entrance to an event. In the digital age, when all sorts of data are integrated for sales and tracking purposes, electronic ticketing systems have become critical components in sports and entertainment marketing.
The modern ticketing system is a digital platform designed to manage the sale, distribution, and tracking of tickets related to sporting and entertainment events. According to KORE, top-of-the-line platforms boast advanced features designed to improve operational efficiency and enhance the fan experience.
A Modern Platform’s Best Features
Ticketing systems matter in sports and entertainment marketing because they directly impact on how fans engage with teams and venues. Sports teams, entertainment venues, and promoters all know that happy fans are more likely to return time and again. Make fans unhappy and you essentially chase them away.
That being the case, here are some of the best features modern ticketing systems offer for the purposes of fan experience enhancement:
- Mobile Access – Today’s ticketing systems give fans complete access via their smartphones. They can purchase tickets online through websites or apps. They do not need to print paper tickets because they have them on their phones.
- Contactless Payments – Technology fueled by RFID and NFC eliminates the need for fans to pay for concessions and merchandise with cash or plastic. Contactless purchases become the norm at venues looking to improve fan convenience.
- Ticket Transfers – Modern ticketing systems facilitate easier transfers when fans want to sell or give their tickets to others. This gives fans greater flexibility with their tickets.
Modern ticketing systems offer benefits on the marketing side as well. For instance, ticketing and fan data can be integrated with marketing tools and CRM systems. The result is a more personalized communication platform that lets marketers contact and interface with fans with less friction.
Integrated ticketing systems allow for dynamic pricing. Under the dynamic pricing model, ticket prices can be adjusted to account for demand, timing constraints, and even seat location. Best of all, everything is supported by state-of-the-art data analytics that continually reveal valuable insights on event attendees.
A Real-World Success Story
The benefits of a modern and fully integrated ticketing system are not just theoretical. Sports and entertainment organizations are already experiencing the benefits of upgrading. Consider a real-world success story from KORE.
KORE and the Worcester(MA) Railers HC announced last summer a first-ever partnership that would see the Railers deploy KORE’s ticketing platform to optimize ticket sales and lead distribution. One of the hockey team’s goals was to integrate the KORE platform with its own CRM.
When all was said and done, the Railers’ sales and marketing team found they could work sales leads more effectively thanks to integrated fan demographic and preference information. The team has plans to add additional KORE solutions they believe will further enhance their sales and marketing operations.
Gleaning Useful Information From Ticket Sales
Integrated electronic ticketing does something that old-school ticketing cannot: glean useful information that drives everything from sales and marketing to sponsorships to improving the fan experience – in, during, and after each event. To say that ticketing systems matter to sports and entertainment marketing to state the obvious.
KORE Software invites teams, venues, and promoters to learn more about their sports and entertainment marketing solutions. As a leading provider of sports and entertainment data intelligence, KORE offers a number of solutions that cannot be found anywhere else. Among them is a modern ticketing platform capable of completely transforming an organization’s sales and marketing efforts.